The Levi Strauss Signature brand has entered into a sponsorship agreement with the All-American Soap Box Derby (AASBD) to become the title sponsor of the premier youth and family oriented racing program in the United States. The AASBD’s annual event, held since 1934 in Akron involving boys and girls ages 8-17, will be called the All-American Soap Box Derby presented by Levi Strauss Signature. In addition, the Levi Strauss Signature* brand’s spokesperson and current NASCAR NEXTEL Cup Series points leader Jimmie Johnson will serve as the AASBD’s national spokesperson. A NASCAR official youth initiative, the AASBD season runs year-round and is comprised of more than 450 races across the United States and overseas, culminating with the 68th AASBD Championship scheduled for July 30, 2005. Each competitor builds his / her own gravity-powered car from kits purchased from the AASBD, typically with assistance from a parent or other adult. By nurturing children to become solid community citizens through the teaching of basic construction skills, teamwork, the spirit of competition, perseverance and family values, the AASBD is highly respected by community leaders, educators, racing enthusiasts and beginners alike. For more information about the Levi Strauss Signature brand and its products visit levistrausssignature.com. To get involved or for more information on the About the All-American Soap Box Derby, call (330-733-8723) or visit www.aasbd.com.(Alan Taylor Communications)(5-20-2005)
