im part from an interview with Hugh Panero begins, XM Satellite Radio’s (XMSR) CEO at Business 2.0: With NASCAR, he points out that XM has broadcast the sport since 2001. That experience gave him a finely honed sense of what the 2007-2011 rights were worth — which, suffice it to say, he thought was a good deal less than the $107.5 million that Sirius wound up paying. (XM paid $15 million for the 2001-2006 rights.)(Business 2.0)(5-31-2005)
