DuPont and Hendrick Motorsports today announced the extension of DuPont’s longstanding sponsorship of the #24 Chevrolet Monte Carlo in the NASCAR Nextel Cup Series. The new pact builds on an association launched 13 years ago with a flashy “rainbow” paint scheme and a 21-year-old rookie driver named Jeff Gordon. Under the new contract, DuPont continues as the primary sponsor for three years, through the 2008 racing season, with the option to extend for an additional two years. Financial terms were not disclosed. The DuPont-Hendrick association began in 1992 with Gordon’s Cup Series debut and his first full season in 1993, when he earned Rookie of the Year honors. The combination has since netted 72 wins and four championships in NASCAR’s premier division.(Yahoo Biz)(6-5-2005)
