CallSource will ride along with Renshaw as the primary sponsor this week on Deborah Renshaw;s #8 Dodge. The company also was the primary sponsor for the Lowe’s race earlier this season. A group of 130 auto dealers will attend the Kentucky race courtesy of CallSource, to cheer on Deborah Renshaw in the #8 CallSource Dodge. The Westlake Village, California-based company is hosting a hospitality event for members of the Kentucky Automobile Dealers Association (KADA) and other national dealers. Jack Kain, chairman of the National Automobile Dealers Association (NADA) will be attending the CallSource event and Deborah’s race, as will Ron Jackson, KADA’s executive vice president. CallSource, which provides call-tracking and recording, performance analysis and sales training solutions to dealerships nationwide, joined the BHR2 team as Deborah’s sponsor in April 2005 and will be her primary sponsor for the Kentucky race.(Integrity Sports Marketing)(7-7-2005)
