Michel Jourdain, Jr., driver of the #50 Roush Racing Ford F-150, will head to Las Vegas to participate not only in the Smith’s Las Vegas 350 Truck Series race, but also for “Fiestas Patrias,” an event celebrating Hispanic Heritage Month. Fiestas Patrias celebrates the Republic of Mexico’s National Independence Day. The event will be held on Sunday, September 17 at Sunset Park in Las Vegas. Jourdain will appear at the event on behalf of Craftsman as part of their program, Craftsman Trocas Calientes de NASCAR, which will be launched in Las Vegas during “Fiestas Patrias” and the days leading up to the race at Las Vegas Motor Speedway on Sept. 23. Craftsman will distribute free race tickets and other prizes from a booth at “Fiestas Patrias” on Sunday, Sept. 17. The booth will feature a gaming wheel where visitors can win race tickets, Craftsman $5 gift cards, Craftsman Truck Series T-shirts and other racing souvenirs. Jourdain will also be on hand to meet fans and sign autographs at 1:00 PM and again at 4:00 PM. Through an integrated radio promotion, Craftsman will host 125 families on Sept. 23 for hospitality, a chance to meet Jourdain, entertainment and VIP tickets to the race. Craftsman will supply Univision Radio with “family four-packs” of tickets to be given away on air and at various events prior to the race, including radio remotes by Univision Radio and KISF 103.5 La Nueva at two Sears locations in Las Vegas.(RoushRacing.com)(9-6-2006)
