Central Garden & Pet Company announced that it has entered into a marketing alliance with Petty Marketing Company, LLC; the marketing arm of Petty Enterprises and racing legend Richard Petty. “The King” Richard Petty will initially serve as the spokesman for three of Central’s leading lawn & garden brands: AMDRO Fire Ant Bait, Rebel Grass Seed and recently acquiredIRONITE mineral supplement. Petty will appear in TV and radio commercials beginning this fall and in 2007 supporting these premium brands. Petty will also be making personal appearances on behalf of Central Garden & Pet at key trade shows and at NASCAR events nationwide. The partnership with Petty Marketing will also include access to the popular Richard Petty Driving Experience, which Central plans to use in consumer and trade promotions to drive retail sales and build consumer awareness of its lawn and garden brands. More info at centralgardenandpet.com.Central Garden & Pet PR)(10-5-2006)
