Fox’s broadcast of Saturday night’s Budweiser Shootout from Daytona International Speedway earned the second-highest overnight rating for any weekend sports broadcast, according to numbers posted by Street & Smith’s SportsBusiness Daily. The non-points race for last year’s Nextel Cup pole winners and previous event champions earned a 4.2 overnight Nielsen Media Research rating from the nation’s largest markets and a 7 market share. CBS posted the highest overnight ratings with a 5.1/10 for its coverage of the NFL’s Pro Bowl game. Fox’s coverage of Sunday’s qualifying session for next week’s Daytona 500 Nextel Cup season opener earned a 2.5 overnight rating and a 6 share. Comparison figures from last year for the two NASCAR events weren’t immediately available.(SceneDaily.com)(2-12-2007)
