Fox’s broadcast of last Sunday’s Auto Club 500 NASCAR Nextel Cup race at California Speedway drew the largest television rating of any weekend sporting event but fell 9.5% from 2006. Street and Smith’s SportsBusiness Daily reports that this year’s race drew a final Nielsen Media Research rating of 6.7 and a 13 market share. The rating fell from 7.4 last year and was well off the 7.9 the race drew in 2005.(SceneDaily.com)(3-2-2007)
