The #66 Haas CNC Racing Chevy is carrying a special paint design this weekend at Las Vegas Motor Speedway. The #66 car features logos promoting a national Best Buy retail promotion for Samsung’s Four Seasons of Hope, which is helping to raise thousands of dollars for the Magic Johnson Foundation, founded by basketball legend Earvin “Magic” Johnson. Johnson will attend the race as a guest of Samsung and Best Buy, and will serve as the honorary crew chief for Green and the #66 team. Samsung’s Four Seasons of Hope is an innovative philanthropy program that combines the forces of major national retailers with sports, music and civic personalities, to benefit children, families and communities in need. From March 4-24, Samsung will donate a percentage of each qualifying unit sold at Best Buy stores to the Magic Johnson Foundation. Established by basketball legend, Earvin “Magic” Johnson, the foundation is committed to making a positive impact on families in inner city communities, one child at a time. Eligible categories for the promotion include Consumer Electronics (television, audio & video), Home Appliances (refrigerators and microwaves), and Information Technology products (monitors and printers). Best Buy customers will also receive a free Best Buy gift card for purchasing select Samsung products during the promotion. This card allows eligibility for a chance to win a VIP trip for two to the April 21 NASCAR race in Phoenix, AZ. Best Buy, which is in its second year as the primary sponsor of the #66, is supporting the promotion in several ways. Last month, Jeff Green traveled to Los Angeles to participate in a photo and video shoot with Magic Johnson and the #66 Samsung Four Seasons of Hope car. This past Sunday, a photo of Johnson, Green and the car appeared on the cover of Best Buy’s weekly advertising circular, which is inserted into millions of newspapers across the United States. A special promotional video featuring Johnson and Green is airing on TV screens throughout all Best Buy retail locations for the duration of the promotion. For more information on Samsung’s Four Seasons of Hope, visit www.fourseasonsofhope.com. To find out more about the Magic Johnson Foundation, log on to www.magicjohnson.org.(GMR Live Marketing PR), see images of the car on my #66 Team Schemes page.(3-6-2007)
