The first-ever retail store exclusive to Dale Earnhardt Jr. and his #88-JR Motorsports brand officially opened its doors Tuesday as part of a company-wide grand opening at his teams new 66,000-square foot facility. The store, fittingly called JR Nation, consists of more than 500 items of merchandise, including shirts, hats and collectables fashioned less like traditional track gear and more to Earnhardt Jr.s style. It is located at the entrance to JR Motorsports, easily accessible to guests visiting the shop.(JR Motorsports PR)(4-11-2007)
