As part of its ongoing commitment to families and children and in support of its sponsorship of the All-American Soap Box Derby (AASBD), the Levi Strauss Signature brand hosted a Soap Box Derby car-building workshop for local boys and girls on Thursday [4/12] at Gateway Park in Ft. Worth, Texas. #48-Jimmie Johnson was on hand to assist underserved youth in building their cars and to share some of his racing expertise. The 2006 NASCAR champion is the national spokesperson for the Levi Strauss Signature brand, the title sponsor of the AASBD World Championship. Boys and girls ages 10 to 17 from Plano-area youth organizations constructed gravity-powered cars with the help of volunteers from the Plano Soap Box Derby chapter, which is in its inaugural year. Throughout the afternoon, Johnson was hands-on in helping each child assemble his / her car and, as a seasoned racing veteran, offered encouraging words to the new Soap Box Derby participants. The Levi Strauss Signature brand partnered with the AASBD to donate car kits to the children, giving them the opportunity to compete in the inaugural Plano Soap Box Derby, which takes place on Saturday, June 2. The 70th AASBD World Championship is scheduled to take place on July 21, 2007, with more than 500 race participants representing more than 40 states and five countries (Japan, Germany, New Zealand, Guam and the Philippines).(Taylor PR)(4-13-2007)
