Leverage Sports has created a NASCAR-themed television show that examines life inside the garage and targets the hard-core race fan. “Three Wide Life” will undergo one phase of distribution in September for the fall season with a full launch scheduled for early 2008. Twenty-six episodes are scheduled for next year. [Ryan Kurek, Leverage’s CEO and founder] said he and [Leverage President Steve] Pruett began discussing the concept of a motorsports show nearly three years ago. They polled fans at NASCAR races about what would appeal to them in a TV show. Most said they wanted behind the scenes stories about the race cars and the people who work on them. The show’s setting usually will be a team’s shop, and will feature teams and individuals throughout all of NASCAR’s series.(Sports Business Journal)(7-24-2007)
