Motorsports Authentics, the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise, and SIRIUS Satellite Radio, the Official Satellite Radio Partner of NASCAR, announced the creation of NASCAR Collector, a new one-hour weekly radio show that will focus on the NASCAR collector and fans with special interests in racing memorabilia. NASCAR Collector debuted Saturday, August 25 (8:00 – 9:00am/et) and will air Saturday mornings throughout the year exclusively on SIRIUS NASCAR Radio channel 128. Show hosts Tim Packman, Buzz McKim and Tim Trout will provide NASCAR racing expertise, collectable information and value insight, and listeners will be encouraged to call in and talk about his or her favorite die-cast or NASCAR souvenir. With 24% of NASCAR fans purchasing collectables, this show promises to be the ultimate avenue for fans to tell their favorite stories, share their beloved treasures and learn about new limited edition merchandise and collectable lines, their release dates and the retail outlets where these concepts can become a collectable. “At Motorsports Authentics our mission is to connect NASCAR fans to their sport through an expansive array of exciting products,” said Mark Dyer, Motorsports Authentics’ president and CEO. “The world of diecast and other collectables has long needed a forum such as NASCAR Collector to provide fans with an avenue to talk about vintage die-cast models and discuss NASCAR products and memorabilia of all types. We are very excited to team with SIRIUS to bring this new and exciting show to NASCAR die-cast and memorabilia collectors all across the country.”(Motorsports Authentics PR)(8-28-2007)
