Dale Earnhardt Jr. is bringing his heavy-hitting brand and high-profile name to the candy business, announcing the launch of his new candy bar, Dale Jr.’s Big Mo’ through R.M. Palmer Company. Earnhardt Jr. introduced Big Mo’ to buyers and industry media today at the 2007 Candy Expo at McCormick Place. The name Big Mo’ is a play off Earnhardt Jr.’s hometown of Mooresville, NC., and the longtime moniker used for he and his closest friends, the Dirty Mo’ Posse. The milk chocolate candy bar will come in two flavors creamy caramel and peanut butter. It is scheduled to hit stores nationwide in January 2008. Known for its seasonal novelty candies, R.M. Palmer Co. has been specializing in traditional holiday candies since 1948, but this is the first of its product line to be a milk chocolate everyday candy bar. To coincide the announcement of the Big Mo’ bar, R.M. Palmer Company is launching the Big Mo’ment with Dale Jr. sweepstakes [more info on my Contest Page](JR Motorpsorts PR)(9-19-2007)
