#48-Jimmie Johnson has signed Creative Artists Agency to represent him in marketing, licensing and endorsement deals. Michael Levine, co-head of CAA Sports, will lead a team that will attempt to capitalize on Johnson’s success on the track. Johnson’s signing is the latest win for CAA Sports, which represents more than 350 athletes, including LeBron James, Derek Jeter, Sidney Crosby, LaDainian Tomlinson, Adrian Peterson and David Beckham. CAA Sports football agents Tom Condon and Ben Dogra also last week signed Boston College quarterback Matt Ryan, expected to be one of the top quarterbacks in this year’s NFL draft. In recent months, CAA Sports has signed the New York Yankees, the AVP Tour and MMA brand TapouT as well. Johnson considered eight agencies before selecting CAA Sports and Wasserman Media Group as his finalists.(Sporting News/SportsBusiness Journal)(1-8-2008)
