“Dale Jr.’s Big Mo’ ” chocolate bar was created specifically for NASCAR’s mega star driver through the R.M. Palmer Company. The name Big Mo’ is a play off Earnhardt Jr.’s hometown of Mooresville, N.C., and the longtime moniker used for he and his closest friends, the Dirty Mo’ Posse. Weighing in at an impressive 2.5 ounces for only .99 cents, the king size milk chocolate filled bar is currently available in two popular flavors- creamy caramel and peanut butter. The exclusive recipe of the Big Mo’ bar included numerous taste-tests by Earnhardt Jr., and was tailored to please his pallet. “We went though a few rounds of taste tests with the team at RM Palmer, and I was very happy with the final result of the Big Mo’. I’m excited it’s available now so I can share it with racing and chocolate fans,” Earnhardt Jr. said. To coincide the launch of the Big Mo’ bar, R.M. Palmer Company has created the “Big Mo’ment with Dale Jr.” sweepstakes which runs from January 10th to April 30th 2008. More info about the sweepstakes on the Racing Contest page. For more information in RM Palmer Company please visit www.rmpalmer.com.(PR)(1-22-2008)
