#88-Dale Earnhardt Jr. will debut his new three stripes on February 17 at Daytona 500. Working closely with the adidas Innovation Team, they have created a race suit featuring advanced ClimaCool technology. With extreme temperatures in the car, ClimaCool will lower Dale Jr.’s body temperature and combat fatigue, allowing him to be more alert and responsive in those final laps. Two days prior to the debut of the three stripes on the track, Dale Jr.’s exclusive adidas fan gear will go on sale at The Sports Authority available first in Daytona. Dale Jr.’s official adidas fan apparel line, which includes a variety of men and women’s clothing such as t-shirts, jackets, hats and jerseys, will be available at The Sports Authority in Daytona on February 15 in conjunction with Speed Week. The fan collection features the same adidas ClimaCool technology that allows Dale Jr. to stay cool on the track.(adidas / Hill & Knowlton PR)(2-6-2008)
