Jeff Gordon will run the special #24 DuPont Nicorette Chevy paint scheme for the first of six races in 2008 at Sunday’s UAW-Dodge 400 at Las Vegas Motor Speedway. “It is rewarding to be involved with a sponsor such as Nicorette that focuses on making a difference in people’s lives and helping people achieve better health by quitting smoking,” said Gordon. “Nicorette continues to be an excellent partner and I look forward to a big weekend in the special DuPont Nicorette paint scheme at Las Vegas.” The special paint scheme coincides with one of the most unique sponsorships in motorsports history with Nicorette helping race fans and crew members quit smoking through its QUIT Crew program. Nicorette’s QUIT Crew program is currently helping over 300 NASCAR team members from 19 different racing organizations quit smoking through counseling, support, and the proper use of the smoking cessation products Nicorette, NicoDerm CQ and Commit. Quit smoking support is also available to NASCAR fans throughout race weekend at Nicorette’s interactive Winner’s Circle Exhibit located in the LVMS fan area. At the exhibit, Nicorette’s certified smoking cessation coaches will be on hand to provide individuals with free, quit smoking counseling. For more information about Nicorette’s racing program and on how to quit smoking, visit www.quit2winracing.com.(Lighthouse Marketing PR)(2-26-2008) UPDATE: Gordon is scheduled to drive the #24 DuPont/Nicorette Chevy at Las Vegas, Phoenix [4/12], Chicago [7/12], Richmond [9/6], Atlanta [10/26] and Texas [11/2]. Nicorette also sponsors the Nicorette 300 Nationwide Series race at Atlanta Motor Speedway on March 8. see an image of the scheme on the #24 Team Schemes page.(2-27-2008)
