#6-David Ragan will run at AAA Insurance/Boston Red Sox scheme at New Hampshire Motor Speedway on Sunday. See the scheme on my #6 Team Schemes page.(6-24-2008) UPDATE: Roush Fenway Racing announced that two Ford Fusions bearing the Boston Red Sox marks will compete at New Hampshire Motor Speedway (NHMS) in Loudon, N.H. on Saturday, June 28 and Sunday, June 29. The #6 AAA/Red Sox Ford Fusion driven by Roush Fenway Racing’s David Ragan, will compete in NASCAR’s LENOX Industrial Tools 301 Sprint Cup Race on Sunday, June 29 and the #60 Under Armour/Red Sox Ford Fusion driven by Roush Fenway Racing’s Carl Edwards will race in the Nationwide Camping World RV Sales 200 presented by RVs.com on Saturday, June 28. This announcement marks an evolution of last year’s successful cross-sports promotional program between NASCAR and Major League Baseball (MLB) that featured Roush Fenway Racing driver Carl Edwards racing a special #99 Red Sox/Lumber Liquidators/Gillette Ford in 2007’s Sprint Cup Series’ LENOX Industrial Tools 300. As Red Sox sponsors, AAA Southern New England and Under Armour had a special opportunity to utilize Boston Red Sox marks for marketing and promotional activation at this weekend’s NASCAR races in Loudon through a regional sponsorship agreement with Roush Fenway Racing. These rights allow the two companies to leverage their association with the team to feature the Red Sox mark on the #6 and #60 cars. In addition to being featured on the Roush Fenway Racing entries, the sponsors will activate their sponsorship by tapping into Roush Fenway Racing’s public relations and marketing services to reach a broader audience of NASCAR fans. AAA Southern New England is leveraging its relationship with Roush Fenway Racing and the Red Sox to increase visibility for its safe-driving programs, generate exposure for its new AAA mobile navigational application and to connect with Red Sox Nation and NASCAR fans throughout its New England territory. Earlier this week, AAA Southern New England launched a program designed to capitalize on the synergy between the Red Sox and Roush Fenway Racing fan base with the “Races & Bases” online sweepstakes. This integrated promotion provides one lucky fan with the opportunity to watch a Red Sox game with #6 driver Ragan and attend the September race at NHMS. Nationally, AAA is the primary sponsor of Roush Fenway Racing’s #6 car and the official auto insurance for International Speedway Corp. tracks.(Roush Racing) See the scheme on my #6 Team Schemes page(6-26-2008)
