Kobalt Tools, a Lowe’s brand, has emerged as the leading candidate to sponsor the truck series, industry sources say. Craftsman has been the title sponsor since the series was launched in 1995, but the Sears brand will not renew after its deal with NASCAR runs out this year. NASCAR is believed to be selling the truck title rights in the mid- to high seven-figure range annually, with an advertising commitment on Speed, the broadcast home of the series, at close to seven figures. Stanley Tools and NAPA also have been involved in discussions with NASCAR. Kobalt Tools’ presence in NASCAR has previously been tied to Sprint Cup driver Jimmie Johnson, whose primary sponsor is Lowe’s. If NASCAR and Kobalt Tools eventually reach an agreement, the deal could have many tentacles. In addition to the title sponsorship, the deal likely would include status for Kobalt as the official tool of NASCAR, replacing Craftsman. Lowe’s, represented by GMR Marketing, also could be moving into the official home improvement store category that currently is occupied by The Home Depot, whose deal with NASCAR runs out this year.(Sporting News), see more information on my Truck Series page.(7-15-2008)
