Jayski's NASCAR Archives

DW Racing Experience announces design elements:

With the NASCAR race at Bristol Motor Speedway approaching this weekend, race fans will want to know that the Darrell Waltrip Racing Experience just announced design elements of its multi-million-dollar attraction, including a mini-Bristol Motor Speedway replica. The mini-Bristol Motor Speedway will feature the “5 OFF 5 ON” pit crew experience, featuring expert coaching by multi-championship-winning pit crew chief and world-class jackman Jeff Hammond. This totally interactive experience will immerse visitors in the heat of racing’s front lines and show them what it takes to be part of a winning team. With elements of Jeff Hammond’s renowned “Pit Crew U” training program, visitors will experience an authentic over-the-wall pit crew environment.” The new 27,000-square-foot racing-themed attraction in Pigeon Forge, Tenn., promises to place visitors in the driver’s seat with diverse and highly interactive components to showcase the racing experience from all vantage points of today’s motor speedway. The Darrell Waltrip Racing Experience has the green flag for a fall 2008 opening. Belle Island Village recently announced that Entertainment Design Group, Inc will manage the interior design, theme development, audio-visual package and installation of Belle Island’s Darrell Waltrip Racing Experience and the Debbie Reynolds Hollywood Motion Picture Museum. More information about Belle Island Village can be located at www.belleisland.com.(Mary Beth West Consulting PR)(8-21-2008)