Mark Martin will run a special camouflage paint scheme on the #8 U.S. Army DEI Chevy in the Dickies 500 at Texas Motor Speedway to promotes effort to deliver more than one million holiday greetings to U.S. Military worldwide. In keeping with the VAULT motto, “Get It Done. And Then Some.,” Coca-Cola North America is implementing the largest marketing campaign for the brand since its 2006 launch to ensure the program’s success. The VAULT “Honoring the Uniform: Calling for Support” initiative features an exclusive opportunity for people across the country to send hand-written postcards to troops worldwide and raise up to $100,000 for the USO. People are encouraged to write messages of support on pre-addressed postcards, which can be found on special camouflage-themed VAULT 12-packs, at VAULT displays in participating retail stores or online at DrinkVault.com and MyCokeRewards.com, while supplies last. The postcards can be dropped in the mail with a first-class stamp and will arrive at a USO collection center for security screening before being distributed to U.S. troops during the holiday season.(Markmartin.com)(10-31-2008) UPDATE: Mark Martin and Capt Tony D. Tinderholt along with U.S. soldiers Sgt Alex DeLuna, Staff Sgt James Peacock and Staff Sgt Shawn Rule, show off a special camouflage paint scheme on the #8 U.S. Army Chevrolet during racing action at Texas Motor Speedway leading up to the Sprint Cup Series Dickies 500 (Nov. 2). Martin is joining forces with Coca-Cola’s VAULT brand and the USO to generate support for U.S. troops and send more than one million holiday greetings to U.S. military worldwide. The initiative features an exclusive opportunity for people across the country to write messages of support on pre-addressed postcards, which can be found on special camouflage-themed VAULT 12-packs, at VAULT displays in participating retail stores or online at DrinkVault.com and MyCokeRewards.com, while supplies last. The postcards can be dropped in the mail with a first-class stamp and will be distributed to U.S. troops during the holiday season.(PR), see an image of the car on my #8 Team News Links.(11-1-2008)
