O’Reilly Auto Parts and the National Association for Stock Car Auto Racing (NASCAR) announced today an exclusive multi-year agreement for O’Reilly to become the Official Auto Parts Retailer of NASCAR. The agreement allows for O’Reilly Auto Parts to be an exclusive NASCAR partner and utilize NASCAR marks and marketing programs in store and in related media. As part of this agreement, O’Reilly will become a contingency sponsor for the competitors as well as provide season-ending awards in both the NASCAR Sprint Cup Series and NASCAR Camping World Truck Series. The O’Reilly Auto Parts “People, Service and Performance” Award recognizes the team effort made both on the track and in the pits. O’Reilly has been a longtime NASCAR industry participant. The auto parts chain is currently the title sponsor of six NASCAR events in 2008, including the O’Reilly 300 and O’Reilly Challenge Nationwide Series races both held at Texas Motor Speedway in Fort Worth, Tex. Additionally the company sponsors the Checker O’Reilly Auto Parts 500 NASCAR Sprint Cup Series race at Phoenix International Raceway on November 9.(NASCAR PR)(11-5-2008)
