O’Reilly Auto Parts and NASCAR announced an exclusive multi-year agreement for O’Reilly to become the Official Auto Parts Retailer of NASCAR. The agreement allows for O’Reilly Auto Parts to be an exclusive NASCAR partner and utilize NASCAR marks and marketing programs in store and in related media. As part of this agreement, O’Reilly will become a contingency sponsor for the competitors as well as provide season-ending awards in both the Sprint Cup Series and Camping World Truck Series. The O’Reilly Auto Parts “People, Service and Performance” Award recognizes the team effort made both on the track and in the pits. O’Reilly has been a longtime NASCAR industry participant. The auto parts chain is currently the title sponsor of six NASCAR events in 2008, including the O’Reilly 300 and O’Reilly Challenge Nationwide Series races both held at Texas Motor Speedway in Fort Worth, Tex. Additionally the company sponsors the Checker O’Reilly Auto Parts 500 Sprint Cup Series race at Phoenix International Raceway on November 9.(NASCAR PR)(11-6-2008)
