When Jeff Gordon’s new DuPont paint scheme was revealed recently, Nicorette’s associate sponsorship along the lower rear quarter panels was notably missing. But that doesn’t mean Hendrick Motorsports’ relationship with the smoking cessation product is necessarily over. And even if it is, there appears to be an opportunity for another sponsor to form a marketing relationship with Gordon’s team. “Nicorette has been a valued partner of Hendrick Motorsports, and we are in the process of discussing 2009 options with them,” a Hendrick spokesperson told the [Long Island] Press. In 2008, Gordon’s car will sport Nicorette green six times as primary sponsor, including upcoming races at Atlanta and Texas. Pepsi was the primary sponsor twice in ’08. But the Hendrick rep later added, “The structure of the sponsorship will be similar to what you’ve seen the past few seasons.” Attempts to reach Lutz, Fla.-based Lighthouse Marketing, LLC, which manages Nicorette’s motorsports account, were unsuccessful. National Guard, #88-Dale Earnhardt Jr.’s co-primary sponsor, could pick up Nicorette’s former spot on the lower rear quarter panels.(Long Island Press)(10-15-2008) UPDATE: during Friday nights ‘For Race Fans Only’ on QVC, in which Darrell Waltrip was the special guest, the new 2009 ‘black’ DuPont car was in the studio and instead of having Nicorette on the lower rear quarter panels, it had National Guard BUT the diecast being hawked was had Nicorette instead. See images and video at QVC.com. But am hearing Nicorette is out and National Guard is in, NO word how or if this would effect the co-primary sponsorhip of Earnhardt Jr.’s #88 Chevy.(10-18-2008) UPDATE: hearing that Jeff Gordon will be driving a National Guard scheme on the #24 Chevy in eight races in 2009, no word how/if this effects the National Guard sponsorship of #88-Dale Earnhardt Jr..(11-23-2008)
