DW signed as spokesperson: Joe McDonnell, chief executive officer of For Life Products (FLP), announced the signing of three-time NASCAR Champion and FOX Lead Sports Analyst Darrell Waltrip to a multi-year deal as official spokesman for FLP’s Rejuvenate Auto product line. The home and auto surface-care products manufacturer and marketer will feature Waltrip in a new national $20 million advertising campaign with Waltrip’s endorsements in its new television commercial, new product packaging and point-of-sale displays. FLP’s Rejuvenate brand, the leader in consumer-based, commercial-grade solutions for cleaning, restoring and protecting flooring, cabinets and other home surfaces, has the No. 1 selling floor-care product at the nation’s largest do-it-yourself retailer. FLP is expanding Rejuvenate to include its eight auto-care products under the “Rejuvenate Auto” umbrella. Foremost is Rejuvenate Auto 15- Minute Wash & Wax Renewer, which is endorsed by the National Corvette Owners Association (NCOA) and provides showroom-quality auto detailing.(For Life Products PR)(3-5-2009)
