“The King” and the”King of Beers” hope adult race fans cheering on their favorite NASCAR drivers will make responsible choices before the green flag waves. Richard Petty, the most decorated driver in the history of NASCAR, and Anheuser-Busch announced today they are teaming up on a new Budweiser responsibility campaign aimed at reminding fans to use a designated driver. The new campaign is being launched nationwide this week in time for Sundays NASCAR race in Charlotte.”Racing is about winning, and we think its important to remind fans that everyone wins by choosing a designated driver,” said Petty.”Were very excited to work with Anheuser-Busch to help make sure everyone gets home safely on race day and anytime their activities include alcohol.” The campaign materials read,”Designated Drivers”¦Preferred By Kings Everywhere,” and include the text,”The King of the Road and the King of Beers remind you to choose a designated driver. Two out of three American adults have been or used a designated driver. Thanks for making sure everyone gets home safely.””Its truly an honor for us to partner with Richard on this important message to race fans,” stated Carol Clark, Anheuser-Buschs vice president of Corporate Social Responsibility.”Choosing a designated driver is a sure route to victory lane.”(Elevation Group)(5-23-2009)
