Michigan International Speedway has extended its fan appreciation program by lowering ticket prices in every grandstand for 2010 during the renewal and deposit period. During that time, grandstand ticket prices will be reduced five% to 63% across the board, so a family of four could attend a NASCAR Sprint Cup Series race at MIS in 2010 on June 13 or Aug. 15 for $50. This sweeping initiative means a general admission seat will cost $25; a reserved seat will start at $35. It also includes a drop on wristband pricing for the tracks infield camping guests from $100 to $60 during renewals.
To ensure MIS remains a destination for families, the racetrack is also introducing special youth pricing where kids 17 and younger will be half price in any grandstand seat. This youth pricing comes on the heels of MIS allowing kids 12 and younger in general admission seats for 2009s NASCAR Sprint Cup Series events. That initiative will continue in 2010. MIS will also offer flexible payment plans to help fans with renewals and deposits.
Pricing helps people make the trip to MIS the experience keeps them coming back. So the speedway will widen the seats in the Center Grandstand from 18 inches to 20 inches; and from 18 inches to 22 inches in the Turn 3 Grandstand. This move will reduce the capacity of MIS to about 120,000 [from around 129,000] and is an extension of the seat improvement initiative that has taken place at MIS over the past three years. The speedway rebuilt the silver seats in Turn 1 with grandstands from the former Pikes Peak International Raceway in Colorado and Nazareth Speedway in Pennsylvania.
Ticket renewal packets will be sent to all current customers in the coming weeks. New race fans or fans who have not been to MIS in a year can leave a goodwill deposit for 2010, ensuring they have guaranteed best pricing, by calling 800-354-1010 or logging onto www.MISpeedway.com.(MIS)(8-17-2009)
