For the fourth consecutive week, ESPN’s coverage of the NASCAR Nationwide Series earned a ratings increase. The telecast of the event from Atlanta on Saturday night aired on ESPN2 and earned a final national household coverage rating of 1.4, up from the 1.1 rating for the Nationwide Series race in Fontana, Calif., last year on Labor Day weekend. Atlanta Motor Speedway did not have a Nationwide Series race in October of 2008.(ESPN PR)(9-9-2009)
