Samsung Telecommunications America (Samsung Mobile) 1, the No. 1 mobile phone provider in the United States2, and Texas Motor Speedway officials jointly announced that Samsung Mobile has signed a multi-year contract extension to continue as title sponsor of the annual spring NASCAR Sprint Cup Series race at the world-class motorsports venue in Fort Worth, TX. The announcement will extend an eight-year title sponsorship relationship between Samsung Mobile and Texas Motor Speedway that began in 2002. Samsung Mobile collaborated with RadioShack and served as a co-title sponsor for the first five years before taking sole ownership in 2007 of a race that is annually ranked as the largest-attended, single-day sporting event in Texas. No financial terms or specific length of the contract were disclosed in the announcement made by Samsung Telecommunications America Vice President of Marketing Bobby Billman and Texas Motor Speedway President Eddie Gossage during the speedways Cut to the Chase media luncheon at the Cadillac Ranch in Irving. In conjunction with the contract extension announcement, Samsung Mobile also unveiled a new logo and race name for the NASCAR Sprint Cup Series event beginning next year. The race was known as the Samsung 500 for the past three years, but will now become the Samsung Mobile 500 and be accompanied by a brand-new logo. Season tickets are currently on sale while individual tickets for the 2010 Samsung Mobile 500 race week will go on sale beginning Wednesday, Nov. 11. For more ticket information, call (817) 215-8500 or visit texasmotorspeedway.com.(TMS)(9-17-2009)
