Reese’s, a major associate sponsor of RCR’s #29 Chevy that Kevin Harvick drives, kicks into high gear this weekend in Kansas as Harvick and the #29 team transform their bright yellow-and-red Shell-Pennzoil Chevrolet into a bright orange Reese’s racing machine for the Price Chopper 400. Reese’s Peanut Butter Cups are peanut butter-filled chocolate cups. They were created in 1928 by H.B. Reese, a former dairy farmer and foreman for Milton S. Hershey. The H.B. Reese Candy Co., established in the basement of Reese’s house in Hershey, Pa., went on to merge with The Hershey Company in 1963 due to the popularity of Reese’s Peanut Butter Cups. Today, Reese’s has become the No. 1 selling candy bar in the United States and the Reese’s brand is the most successful brand owned by The Hershey Company.(RCR), see images of the scheme on my #29 Team Schemes page.(10-1-2009)
