McDonald’s Monoploy scheme for Sorenson:

Monopoly is back at McDonald’s, starting Tuesday, October 6th. This Sunday at Kansas Speedway, the #43 McDonald’s Monopoly Dodge Charger will feature Mr. Monopoly rolling McDonald’s dice to promote the new exciting element in this year’s event: The $1 Million dollar daily roll. For 29 straight nights, a McDonald’s customer has a chance to win as much as $1 million, in primetime on NBC’s “The Jay Leno Show” and “Sunday Night Football.” An NBC celebrity will roll two dice into a see-through lottery machine. If both show sixes, the contestant wins the top prize. Other combinations are worth $10,000. Go to www.playatmcd.com to enter for the chance to be the one person each day to take part in the roll for $1 million.(McDonalds), see an image of the scheme on my #43 Team Schemes page.(10-1-2009)