For the 10th consecutive year, Ford Customer Service Division’s Motorcraft brand will team with the legendary Wood Brothers Racing team to compete in the highest form of stock-car racing, the NASCAR Sprint Cup Series. A new addition to the #21 Ford Fusion for the 2010 season is the co-sponsorship of Quick Lane Tire & Auto Centers. Ford Motor Company’s Quick Lane Tire & Auto Centers are the fastest growing service brand in the country and is on track to reach 600 stores nationwide in early 2010. “We are very pleased to have Motorcraft and Quick Lane with us for the 2010 season,” said Wood Brothers Racing co-owner Eddie Wood. “We value Ford Customer Service Division’s involvement with us for the past 10 years, and we are excited to have both Motorcraft and Quick Lane on our NASCAR Fusions this season. Ford Customer Service Division has been loyal to us, and we have always been loyal to them. It feels like family ‘Â Wood Brothers Racing with Motorcraft and Quick Lane on board.”
Motorcraft, a Ford Motor Company brand of automotive parts ranging from filters and spark plugs to engines and transmissions, will be the primary sponsor on the Wood Brothers #21 NASCAR Sprint Cup Ford Fusion for 10 races, beginning in February at the Daytona 500 and culminating with the season-ending Ford 400 at Homestead-Miami Speedway. “It’s a new and exciting year for us. We look to build on the strides we made last year,” said Wood Brothers Racing co-owner Len Wood. “On our partial schedule in 2009, we achieved five top-10 starts and four top-16 finishes. We hope to carry that momentum into 2010.” Bill Elliott, who drove the Coors/Motorcraft Thunderbird to a NASCAR championship in 1988, is scheduled to be the driver for all of Motorcraft and Quick Lane’s sponsored races. Elliott, Motorcraft and the Wood Brothers first joined forces in 2007. For the 2010 season, the Motorcraft and Quick Lane Tire & Auto Centers logos will appear on both the #21 Ford Fusion in NASCAR and on the Shelby Mustang Nitro Funny Car of Bob Tasca III in NHRA. FordParts.com will also have a presence on both race cars for the 2010 season. In addition to the serving as the primary vehicle sponsor for Wood Brothers and Tasca Racing, FCSD brings a very aggressive brand awareness campaign with a significant trackside presence at selected NASCAR and NHRA events in the form of the Motorcraft/Quick Lane Racing Experience. The massive display, spreading out over half a football field, will let race fans connect with Motorcraft and Quick Lane brands in a unique way.(Motorcraft/Ford PR rty), see an image of the car on my #21 Team Schemes page.(1-19-2010)
