Brad Keselowski’s #12 Dodge Charger from Penske Racing will carry a special paint scheme featuring Dodge [dodgemotorsports.com], Mopar [mopar.com] and FLO TV [flotv.com] this weekend for the Kobalt Tools 500 at Atlanta Motor Speedway (AMS). The all-red Dodge Charger will have all three partners – Dodge, Mopar and FLO TV – prominently featured in the paint scheme. The Dodge logo will occupy both rear-quarter panels while the Mopar logo will be positioned on the rear deck lid along with a FLO TV logo, which will also be featured above the rear bumper. “We are the first automaker in the United States to offer live, mobile television,” said Pietro Gorlier, President and Chief Executive Officer – Mopar Service, Parts and Customer Care, Chrysler Group LLC. “We’re excited to team up with Dodge and Penske Racing to promote Mopar and FLO TV to the NASCAR audience.” Television signals are delivered through a dedicated multicast network built by San Diego-based FLO TV Inc., a live, mobile TV service provider, and a wholly owned subsidiary of Qualcomm Inc. FLO TV offers live and time-shifted programming from top entertainment brands. The service is available in more than 100 major markets and many interstate driving corridors, however it is not available in some rural areas.(Dodge/Darnell Communications), see an image of the scheme on my #12 Team Schemes page.(3-5-2010)
