Earnhardt Ganassi Racing with Felix Sabates officially announced an agreement with McDonald’s USA to become a sponsor of the team’s #1 Chevy driven by Jamie McMurray in the NASCAR Sprint Cup Series (NSCS) for the balance of the 2010 season. The program, which debuted in Las Vegas earlier this month, will include multiple races as the primary sponsor. The McDonald’s paint scheme will appear again, when the NSCS returns to Martinsville Speedway, this Sunday, Mar. 28. As part of the relationship, McDonald’s iconic golden arches will grace the hood of Jamie McMurray’s red #1 McDonald’s Chevrolet for multiple races. They will also receive associate sponsor placement on the #1 Chevy for the remaining events in the 2010 NSCS season. In addition McDonald’s will receive primary logo placement on McMurray’s firesuit, the pit equipment and crew uniforms. The agreement will also include several activation elements aligned with McDonald’s overall marketing and community initiatives.(Earnhardt Ganassi Racing with Felix Sabates)(3-25-2010) see an image of the scheme on my #1 Team Schemes page.(3-25-2010)
