Tony Stewart is searching for a new sponsor for the 2011 season. Old Spice, a brand of Procter & Gamble which serves as primary sponsor of Stewart’s #14 Chevy in 14 races this season, confirmed Sunday it has decided not to renew its sponsorship. “Based solely on a change in our marketing strategies, the Old Spice contract with Tony Stewart and Stewart-Haas Racing will expire at the end of 2010 and will not be renewed,” Mike Norton, Old Spice Brand spokesman, said in a statement. Office Depot will continue as a co-primary sponsor of the #14 next season and SHR spokesman Mike Arning said the organization has already started a search for a new sponsor.(Charlotte Observer)(5-9-2010)
AND: #14-Tony Stewart ran a special Old Spice “Matterhorn” paint scheme recently at Talladega Superspeedway. Matterhorn is one of four Old Spice scents that are part of the Fresh Collection ‘Â a line of antiperspirant/deodorants that gives guys the chance to smell like some of the freshest places on Earth. Designed by the scent experts at Procter & Gamble, Fresh Collection combines the great protection guys have come to know and expect from Old Spice, with a blend of fresh fragrances that are subtle and not overpowering. Fresh Collection is inspired by four well known lands from across the globe, each one containing scent notes familiar to that location:
* Matterhorn: Smells like ice, wind and freedom (Matterhorn is a mountain in the Pennine Alps on the border between Switzerland and Italy.)
* Fiji: Smells like palm trees, sunshine and freedom (Fiji is a chain of 330 islands, only 100 of which are inhabited, in the South Pacific.)
* Cyprus: Smells like limes, an ocean breeze and freedom (Cyprus is an island country in the Mediterranean.)
* Denali: Smells like wilderness, open air and freedom (Denali is a National Park and Preserve in Alaska.)
No word when the other three [Fiji, Cyprus, Denali] schemes will run. See the Matterhorn scheme on my #14 Team Schemes page.(5-11-2010)
