ESPN2’s live telecast of the NASCAR Nationwide Series race at Iowa Speedway on Saturday night, July 31, earned a final national household coverage rating of 1.4, averaging 1,815,043 viewers. The rating was up from a 1.3 for last year’s race that was run during daylight hours and aired on ESPN. Four of the last five NASCAR Nationwide Series races have seen ratings growth over the corresponding event of a year ago.(ESPN)(8-3-2010)
