The evolution of the #2 Miller Lite Dodge at Penske Racing continues as the organization announces Carlisle Companies as a new associate sponsor to the lineup of the legendary ride. The announcement comes as preparations are being made for Brad Keselowski to take over the seat of the “Blue Deuce” for the 2011 season and beyond. “This is a partnership that I truly believe all of Carlisle’s 10,250 employees will get behind and embrace,” said Carlisle Chairman/CEO Dave Roberts, who himself competes in the SCORE Baja 1000 off-road race. “Roger Penske and everyone at Penske Racing share in our core beliefs and they align well with our company philosophy. Partnering with such a professional and successful race team will continue our goal of growing our business and expanding our product lines” Carlisle Companies’ brands will be represented as an associate sponsor with the #2 Miller Lite Dodge Charger beginning in 2011 in a multi-year deal. With multiple Carlisle divisions operating in markets visited throughout the NASCAR schedule, many of Carlisle’s brands will likely appear on the car throughout the series season. Each Carlisle division will activate their relationship differently, tailoring the relationship to serve their business objectives. Penske Racing will work with Carlisle to take advantage of customer entertainment and hospitality opportunities, driver appearances, business-to-business opportunities as well as the use of Penske facilities and employee engagement activities.
Carlisle Companies is a diversified global manufacturing company with interests in the construction materials, commercial roofing, specialty tire and wheel, power transmission, heavy-duty brake and friction, heavy-haul truck trailer, foodservice, aerospace and test and measurement industries.(Penske Racing)(10-6-2010)
