According to Nielsen Media Research, ratings for the NASCAR Camping World Truck Series race from Martinsville were up 41 percent year-to-year, with Saturday’s live coverage on SPEED scoring a .69 (536,000 households) against last year’s .49 (365,000 households). The race, won by Ron Hornaday Jr., peaked at a .89 (690,000 households), up 53 percent from last year’s peak of .58 (429,000 households). After early season postponements at Daytona (rain) and Gateway (electrical) put the series in a ratings hole, the Trucks continue to build momentum with viewers, scoring increases in six of the last nine events (Pocono up 78%, Darlington up 19%, Bristol up 3%, Kentucky 115% and Las Vegas 17%). Since July, NCWTS ratings are up 12 percent year-to-year. The Trucks return to SPEED on Oct. 30 from Talladega, with live coverage beginning with the pre-race show, NCWTS Setup, at 3:30 p.m. ET and race coverage beginning at 4 p.m. ET.(SPEED PR)(10-26-2010)
