Jayski's NASCAR Archives

If Allmendinger wins 42 fans win a car; special scheme ‘the elf’:

  • AJ Allmendinger, driver of the #43 Insignia/Best Buy Ford Fusion, will have the chance to win an all-new Ford Fiesta for 42 race fans on Sunday if he can earn his first NASCAR Sprint Cup Series victory in the Ford 400. This weekend is the culmination of Fords 43 Fiestas promotion, which also included Richard Petty and rally driver Ken Block. Allmendinger talked about his feelings heading into Ford Championship Weekend (Ford Racing). Allmendinger will run a ‘Kenneth the Blue Elf’ scheme at Homestead this weekend. Best Buy, which already announced that it will offer tech support through New Years- including on Christmas Day- has gotten the point across with a new 30-second commercial starring a cartoon elf. In the ad, Best Buy uniform-clad Kenneth the Blue Elf is asked by Santa to give a pep talk to the other elves heading into Christmas, see an inage of the scheme on my #43 Team Schemes page.(PettyFans)(11-17-2010)