Richard Childress Racing announced the extension of its longtime partnership with BB&T; Corporation for the 2012 NASCAR Sprint Cup Series season. The full-service financial institution will serve as primary sponsor for five races on the #31 Chevy and driver Jeff Burton, retaining its status as official bank of the 43-year-old Welcome, N.C.-based organization. ‘BB&T; has been a great partner of RCR over the years so we ‘re very pleased to renew our program with them,’ said Richard Childress, president and CEO of Richard Childress Racing. ‘It’s always beneficial working with a partner like BB&T; that has strong ties to the area.’
BB&T;’s primary race sponsorship occurs within the corporation’s branch footprint, which covers 12 states and Washington D.C. The #31 BB&T; Chevy will debut in March at Bristol with other appearances coming in April at Martinsville and Richmond and in May at Darlington along with a special edition co-branded paint scheme with Caterpillar at the NASCAR Sprint All-Star Race. The newly designed burgundy and gray paint scheme will also adorn the #31 entry at Dover in June.(RCR)(1-25-2012)
