For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:00 PM (all times are EST). Did not keep records for the pre- and post-race coverage. TNT was the broadcast team for this event.
Total number of commercials: 117
Total number of companies or entities advertised: 61
Number of ‘Side-by-Side ‘ commercials during race broadcast (split-screen): 0
Number of times utilized ‘Side-by-Side ‘ commercials during this broadcast: 0
Total number of brief promos of products/services during the race broadcast: 41
Total amount of time these brief promos take during broadcast: app. 5 min. 5 sec.
Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 3:00 PM
Total minutes of complete race broadcast: 180
Total minutes of race broadcast: 124
Minutes of traditional commercials (not split-screen): 56
Minutes of ‘Side-by-Side ‘ commercials (split-screen): 0
Number of missed restarts: 0
Number of ‘mystery cautions ‘ (debris not shown): 2
Total race brdcst time 124 Total comm. brdcst time 56
See past races, links and more on the Television Commercial News page.(7-16-2012)
