The 2012 Kobalt Tools 400 NASCAR Weekend in Las Vegas made its largest economic impact on the Las Vegas community in the 15-year history of the event. This year also marked the fourth consecutive year that the economic impact has seen an increase over the previous year. This year’s event, held March 9-11, contributed $240,605,600 to the local economy, according to figures released by the Las Vegas Convention and Visitors Authority. That represents a staggering 26.3-percent increase in economic impact over the 2011 event. The LVCVA study found that 71 percent of fans attending the race came from out of town and 13 percent travelled from out of the country. The study also reported that 75 percent of the attendees of this year’s race stayed in a local hotel compared with 64 percent in 2011.(LVMS)(7-18-2012)
