NASCAR’s expanding role among global influencers of sport continues this week as Chairman and CEO Brian France participates in Beyond Sport’s annual summit in London. The Summit began on Tuesday, a few days before the start of the 2012 Olympiad. On Wednesday, France will participate in a panel entitled ‘Mobilizing Millions,’ in which he will highlight NASCAR’s efforts in green, diversity and charitable giving. Joining France will be Dr. Robin Peterson, CEO of the South African Football Association; Jamie Oliver, celebrity chef, Emmy Award-winning television personality and health advocate; and Paddy Harverson, official spokesperson for Prince Charles, Duke of Cambridge.
Moderated by Dr. Michael Lynch, NASCAR’s managing director of green innovation, the conversation will look at how sport can be used as a tool to trigger large-scale change. Panelists will analyze how sports organizations, personalities and governing bodies can use the power of sport to improve lives, positively change behavior, or empower people on a global scale. Additionally France will present Beyond Sport’s ‘Sport for the Environment’ Award to a recipient who has put forth significant efforts to reduce sports ‘ impact on the environment.
The Beyond Sport summit is convened to celebrate, promote and drive sport-led social change. The event features networking opportunities, panels and action-led working sessions that include influencers from the worlds of sports, business and government. It will play host to a wide range of global luminaries, including Muhammad Ali, David Beckham and former British Prime Minister Tony Blair.(NASCAR)(7-25-2012)
