No driver has been mentioned more often on television, interviewed more frequently, or collected more exposure value for their sponsors than #48-Jimmie Johnson during the first half of the 2012 NASCAR Sprint Cup Series season. According to research conducted by Joyce Julius & Associates, Inc. which has monitored every NASCAR race telecast over the last 28 seasons Johnson’s sponsors as a group appeared for 13 hours, 10 minutes, 46 seconds (13:10:46) during live and replayed telecasts of the season’s first 18 points races. When also factoring in verbal mentions (82) of his sponsors, $45.3 million of in-broadcast exposure value was amassed by the 43 brands monitored in association with Johnson. Despite a fifth-place ranking in driver mentions during the telecasts, Dale Earnhardt Jr. trailed Johnson only slightly in sponsor exposure value at mid-year with a total of $44.9 million.(see full charts and rankings at Joyce Julius & Associates)(7-27-2012)
