For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:03 PM, and stopped at the waving of the checkered flag at 4:19 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
Total number of commercials: 120
Total number of companies or entities advertised: 64
Number of ‘Side-by-Side ‘ commercials during race broadcast (split-screen): 0
Total number of brief promos of products/services during the race broadcast: 37
Total amount of time these brief promos take during broadcast: app. 4 min. 30 sec. min.
Start time to record race/commercial periods: 1:03 PM
End time to record race/commercial periods: 4:19 PM
Minutes of race broadcast: 196
Minutes of traditional commercials (not split-screen): 55
Minutes of ‘Side-by-Side ‘ commercials (split-screen): 0
Number of missed restarts: 0
Number of ‘mystery cautions ‘ (debris not shown): 0
Total race brdcst time 141 Total comm. brdcst time 55
See past races, links and more on the 2012 TV Commercials page.(7-30-2012)
