On the opening weekend of the Olympics, ESPN’s live telecast of the Brickyard 400 NASCAR Sprint Cup Series race at Indianapolis Motor Speedway on Sunday, July 29, earned a 3.8 household coverage rating (3.3 U.S. rating), averaging 5,054,089 viewers, according to the Nielsen Company. Last year’s Brickyard 400 telecast, which did not air against Olympic competition, earned a 4.6 household coverage rating and tied with the season finale at Homestead-Miami Speedway as ESPN’s highest-rated NASCAR Sprint Cup telecast of the year.(ESPN) See past races and 4-year comparison chart on the 2012 TV Ratings page.(7-31-2012)
