For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race. Began recording the times at the Invocation of the race at 7:31 PM, and stopped at the waving of the checkered flag at 11:00 PM (all times are EST). ESPN on ABC was the broadcast team for this event.
Total number of commercials: 120
Total number of companies or entities advertised: 57
Number of ‘Side-by-Side ‘ commercials during race broadcast (split-screen): 0
Total number of brief promos of products/services during the race broadcast: 22
Total amount of time these brief promos take during broadcast: app. 3 min. 5 sec.
Start time to record race/commercial periods: 7:31 PM
End time to record race/commercial periods: 11:00 PM
Total minutes of complete broadcast: 209
Minutes of race broadcast: 157
Minutes of traditional commercials (not split-screen): 52
Minutes of ‘Side-by-Side ‘ commercials (split-screen): 0
Number of missed restarts: 1 and two close calls
Number of ‘mystery cautions ‘ (debris not shown): 0
Total number of hoisted helmets: 1
Total number of furious finger wags: 1
Total race brdcst time 157 Total comm. brdcst time 52
See past races, sponsor links and more on the 2012 TV Commercials page.(8-26-2012)
