For those NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Bagan recording the times at the Invocation of the race at 7:31 PM, and stopped at the waving of the checkered flag at 11:24 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
Number of traditional commercials (not split-screen): 134
Total number of companies or entities advertised: 79
Number of ‘Side-by-Side ‘ commercials during race broadcast (split-screen): 0
Total number of brief promos of products/services during the race broadcast: 34
Total amount of time these brief promos take during broadcast: app. 4 min. 10 sec.
Start time to record race/commercial periods: 7:31 PM
End time to record race/commercial periods: 11:24 PM
Total minutes of complete broadcast: 233
Minutes of race broadcast: 174
Minutes of traditional commercials (not split-screen): 59
Minutes of ‘Side-by-Side ‘ commercials (split-screen): 0
Number of missed restarts: 0
Number of ‘mystery cautions ‘ (debris not shown): 2
Total race brdcst time 174 Total comm. brdcst time 59
See past races, links and more on the 2012 NASCAR Television Commercial News page.(9-5-2012)
