For those NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s rain-delayed, rain-interrupted race. Began recording the times at the Invocation of the race at 9:06 PM, stopped for a rain delay at 10:31; restarted at 11:36 PM, and finished at the waving of the checkered flag at 1:22 AM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN on ABC was the broadcast team for this event.
Total number of commercials: 101
Total number of companies or entities advertised: 52
Number of ‘Side-by-Side ‘ commercials during race broadcast (split-screen): 0
Total number of brief promos of products/services during the race broadcast: 13
Total amount of time these brief promos take during broadcast: app. 1 min. 50 sec.
Start time to record race/commercial periods: 9:06 PM
Stop time due to rain delay: 10:31 PM
Restart: 11:36 PM
End time to record race/commercial periods: 1:22 AM
Total minutes of complete broadcast: 191
Minutes of race broadcast: 152
Minutes of traditional commercials (not split-screen): 39
Minutes of ‘Side-by-Side ‘ commercials (split-screen): 0
Number of missed restarts: 0
Number of ‘mystery cautions ‘ (debris not shown): 0
Total race brdcst time 152 Total comm. brdcst time 39
See past races, past links and more on the 2012 NASCAR TV Commercials News page.(9-9-2012)
